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Advice for Business ConsultingThe image of the end result, and dedicated enthusiasm toward the attainment of one's goal are the prime prerequisites for success; however unmerited enthusiasm and dedication can also be very dangerous as well. Unless it is based upon solid research, it may cause people to chase headlong after nonexistent rainbows. And that's where you can fit in as a business consultant. Almost everyone is afraid of the responsibility involved. They claim they don't have the experience or the knowledge. Such was the case of a young lady we know who was seeking work as a personal clerk. She had worked five years as assistant to the personal manager of a large manufacturing plant, yet when we advised her to become a consultant to people looking for work or to start her own resume writing service, she pleaded lack of knowledge, experience and ability. Instead of going to the expense of paying for a business phone, use your residence phone and train all members of the family to answer it in a business-like manner during normal working hours. Save copies of all the sales letters you send out, and of course, all job proposals you submit. Set up your file system with your final plan in mind, and you'll save a lot of time as well as frustration. Get the kind of file folders that hang from the sides of the file cabinet's drawers, allowing you to position the file folder title anywhere across the top of the folder. Then as you add clients to your file, you can keep them in alphabetical order without a jumbled-looking file drawer in which you have to search for each title. It's also a good idea to keep your active accounts in one drawer, your"hoped-for" accounts in another, and master copies of all letters, proposals, business contact information and records in still another drawer. You'll also need business cards. Your nearest quick print shop can usually order these and help you in selecting wording and design. Radio or television advertising would probably be a complete waste of advertising dollars, unless you're offering help with direct mail, multi-level marketing or garage sales. The best time for any broadcast advertising in order to reach your best prospects seems to be in the evening hours after the late-night news, when these people are either still laboring over their special projects or relaxing before going to bed. If you do use broadcast advertising, the commercial is very important. Really concentrate on this, and use lot of common sense in writing the message. Even if you engage the services of an experienced broadcast copywriter, make sure the message speaks to your potential customers, and convince them that you can help solve their problems or improve the profit picture of their business. |